Redesigning Bethniel Fintech’s landing page
Contribution
Product Design, Interaction design
Developer
Anthony Ackah Blay
Year
2023
Originally, the objective was to develop a polished landing page showcasing the company’s influence in the African market and facilitating the attraction of potential investors.
Originally, the objective was to develop a polished landing page showcasing the company’s influence in the African market and facilitating the attraction of potential investors.
Originally, the objective was to develop a polished landing page showcasing the company’s influence in the African market and facilitating the attraction of potential investors.
Throughout the discovery phase, the content strategy remained relatively straightforward since we weren't undergoing a complete overhaul; instead, we implemented some adjustments to the content structure on the website.
Throughout the discovery phase, the content strategy remained relatively straightforward since we weren't undergoing a complete overhaul; instead, we implemented some adjustments to the content structure on the website.
Throughout the discovery phase, the content strategy remained relatively straightforward since we weren't undergoing a complete overhaul; instead, we implemented some adjustments to the content structure on the website.
Hero section
Hero section
Hero section
Swipe left to see original design and swipe right to see proposed concept
Offering
Offering
Offering
Swipe left to see original design and swipe right to see proposed concept
Milestones
Milestones
Milestones
Swipe left to see original design and swipe right to see proposed concept
Contact, Newsletter and Footer
Contact, Newsletter and Footer
Contact, Newsletter and Footer
Swipe left to see original design and swipe right to see proposed concept
To address user retention and conversion concerns arising from the current flow directing users to Medium, I incorporated a blog directly into the website.
To address user retention and conversion concerns arising from the current flow directing users to Medium, I incorporated a blog directly into the website.
To address user retention and conversion concerns arising from the current flow directing users to Medium, I incorporated a blog directly into the website.
Regarding the visual direction, the team sought a polished theme devoid of illustrations, aligning with their website inspirations and featuring a dark color scheme for a professional aesthetic.
Regarding the visual direction, the team sought a polished theme devoid of illustrations, aligning with their website inspirations and featuring a dark color scheme for a professional aesthetic.
Regarding the visual direction, the team sought a polished theme devoid of illustrations, aligning with their website inspirations and featuring a dark color scheme for a professional aesthetic.
In the course of developing this concept, the team did a rebrand and that led us back to the drawing board.
In the course of developing this concept, the team did a rebrand and that led us back to the drawing board.
In the course of developing this concept, the team did a rebrand and that led us back to the drawing board.
The questions we asked were
The questions we asked were
The questions we asked were
What led to the rebrand?
What led to the rebrand?
What led to the rebrand?
How will the rebrand affect the work done so far?
How will the rebrand affect the work done so far?
How will the rebrand affect the work done so far?
What’s the new goal for the website?
What’s the new goal for the website?
What’s the new goal for the website?
Insights
Insights
Insights
The team wanted to merge their product and company website.
The team wanted to merge their product and company website.
The team wanted to merge their product and company website.
The team was launching a new iteration of their product, version 2.0, and the focus should be on the app
The team was launching a new iteration of their product, version 2.0, and the focus should be on the app
The team was launching a new iteration of their product, version 2.0, and the focus should be on the app
The primary goal was to maximize the number of people joining the waitlist
The primary goal was to maximize the number of people joining the waitlist
The primary goal was to maximize the number of people joining the waitlist
No newsletter
No newsletter
No newsletter
Use a light theme instead of dark theme
Use a light theme instead of dark theme
Use a light theme instead of dark theme
The good thing was content was relatively ready just had to agree on the direction. This made it easy to come with some layout concepts for the website.
The good thing was content was relatively ready just had to agree on the direction. This made it easy to come with some layout concepts for the website.
The good thing was content was relatively ready just had to agree on the direction. This made it easy to come with some layout concepts for the website.
Following discussions with the team to enhance brand authority and trust, it was decided to incorporate a testimonial, including a video showcasing how the first version aided a client in making a more informed investment decision.
Following discussions with the team to enhance brand authority and trust, it was decided to incorporate a testimonial, including a video showcasing how the first version aided a client in making a more informed investment decision.
Following discussions with the team to enhance brand authority and trust, it was decided to incorporate a testimonial, including a video showcasing how the first version aided a client in making a more informed investment decision.
To elevate the overall design, I introduced alternating background colors for sections, adding an engaging and dynamic visual appeal.
To elevate the overall design, I introduced alternating background colors for sections, adding an engaging and dynamic visual appeal.
To elevate the overall design, I introduced alternating background colors for sections, adding an engaging and dynamic visual appeal.
In terms of interaction design, our aim was to incorporate animations that were subtle and non-distracting. While emphasizing Bethniel's messaging, we wanted to avoid discarding it entirely.
In terms of interaction design, our aim was to incorporate animations that were subtle and non-distracting. While emphasizing Bethniel's messaging, we wanted to avoid discarding it entirely.
In terms of interaction design, our aim was to incorporate animations that were subtle and non-distracting. While emphasizing Bethniel's messaging, we wanted to avoid discarding it entirely.
Initially, we considered a separate "about" section, but due to the limited content, it seemed impractical. Additionally, there were concerns about content loading issues.
Initially, we considered a separate "about" section, but due to the limited content, it seemed impractical. Additionally, there were concerns about content loading issues.
Initially, we considered a separate "about" section, but due to the limited content, it seemed impractical. Additionally, there were concerns about content loading issues.
To enhance user experience and ensure a seamless content load, we decided to include the messaging in the preloader, ensuring that users wouldn't notice any delays in content loading.
To enhance user experience and ensure a seamless content load, we decided to include the messaging in the preloader, ensuring that users wouldn't notice any delays in content loading.
To enhance user experience and ensure a seamless content load, we decided to include the messaging in the preloader, ensuring that users wouldn't notice any delays in content loading.
Reflections
Reflections
Reflections
Hoping to see how the website performs after the launch of their new blog page.
Hoping to see how the website performs after the launch of their new blog page.
Hoping to see how the website performs after the launch of their new blog page.